American English vs British English
Website content should be written in American English.
Only the following type of web content may be in British English:
Letter Casing
AVEVA is almost always in all caps per Brand. (exceptions: aveva.com). Do not use "Aveva".
Pages in the /legal site section are exempt from letter casing rules. The reason is that — in the legal context — bold, underlining, all caps, etc. have specific rules in legally binding content. Do not change or reformat any of the legal content without approval or direction from the AVEVA Legal department.
Follow these rules for letter casing on each web page per the table below.
- Title Case: The first letter of each word (except for articles: a, an, the; conjunctions: and, but; and prepositions) is captialized
- This Is Title Case
- Sentence Case: The first letter of the first word and proper nouns only are capitalized
- This is sentence case
Text Element
Rule
Notes
Text Element
Top navigation content/links
Rule
Title Case
Text Element
Flyout navigation content/links
Rule
Title Case
Text Element
Footer content/links
Rule
Title Case
Text Element
Headings (H1-H6)
Rule
Sentence Case
Notes
We want to change this to Title Case for overall consistency
Components that allow formatting for headings:
- Background Container (H1 or H2 only)
- Heading and Description (H1 or H2 only) - when used?
- Hero Banner (H1 or H2 only)
- Text (H1-H6)
Text Element
Call to action text
Rule
Title Case
Text Element
Table headers
Rule
Title Case
Notes
Proposing Title Case - need Christian/Rene to confirm
Text Element
Filter and facet labels
Rule
Title Case
Notes
Filters and facets are derived from same set of tags
Filters are used on these pages:
- Perspectives
- Blogs
- Success Stories
- Webinars
- White Papers
- Events
- Press Releases
Facets are used on these pages:
Text Element
Form field labels
Rule
Title Case
Notes
Form field labels are authored within Marketo and displayed on aveva.com through either of these components:
Text Element
SEO Page Title
Rule
Title Case
Notes
Proposing Title Case - need Christian/Rene to confirm
Ask ROAST if there is SEO rule for letter casing in <title> tag
- Refer to Page Properties > Basic
Text Element
Card Title
Rule
Sentence Case
Notes
Assuming Sentence Case to be consistent with headings (H1-H6), but we want to switch to Title Case instead
- Refer to Page Properties > Card Properties
Text Element
Card Subhead
Rule
Title Case
Notes
- Used for Formerly Known As [Product Name]
- Refer to Page Properties > Card Properties
Text Element
Connect with Us
Rule
Title Case
Notes
- This is the widget for chat
- Refer to Page Properties > Connect with Us
Text Element
Breadcrumbs
Rule
Title Case
Notes
Assuming Title Case since other navigation items are Title Case
Trademarks
Include a trademark in these locations:
- H1 in Top Banner - Include TM on the word AVEVA; use the Special Character option to apply the TM so that it is consistent is size and placement everywhere it is used
Do not include a TM in any of these locations:
- SEO Page Title (for internal and external search) - No TM
- Card Title - No TM
- Breadcrumb for product pages - No TM
- SEO Description - assuming No TM
- Card Description - assuming No TM
Do we need a synonym in SOLR for AVEVA™ to be recognized as the same as AVEVA?
Punctuation
Follow these rules for punctuation on each web page:
- No end punctuation on headings
- No end punctuation on bullets
- Do not include a space before a colon (:); only include a space after the : (this is an American English vs. British English difference)
- Correct usage is like this: item, item, item
- Include a space before and after an em dash: AVEVA — a global company
- Exclude the serial comma in list of 3 or more items: apple, orange and grape